Wednesday, April 21, 2010

Green is the new planet


Trends come and go; they disappear just as quickly as they emerge.  Recently there has been an influx in designers hoping to make one trend last a lifetime.  Car manufacturers, supermarkets, chemical companies and politicians have all started to reduce the impact we make on this planet.  It was only a matter of time before the fashion industry went on a quest to produce garments for the environmentally conscious. 


Eco Fashionista is a website devoted to selling clothes for those who wish to limit their environmental footsteps and strive for a greener lifestyle.  They hand pick garments – including accessories – that are both stylish and help to reduce the impact we have on the planet.  It was time for the fashion industry to catch up with the rest of the world and help with sustainability.

As reported in The Age, "Green is not a trend," says retail expert and founder of Country Road Steve Bennett. "Over the next 10 years, the focus will be even more on sustainability and the planet."

Designers all over the world are making it their mission to produce eco-friendly clothes.  Locally designers such as Gorman, Fleur Wood, Cylk Black Label and Arabella Ramsay are all contributing to this new ‘trend’.

Each designer differs in the way they produce and achieve environmentally friendly clothes.  Eco Fashionista explains how they achieve eco-conscious clothes through the use of organic, sustainable or vintage fabrics, conducting eco-friendly production, making small quantities of their clothes to order and striving to produce fair working conditions.

If you want to continue the work of such forward thinking designers then head to the Eco Fashionista website and buy up big.  You can be assured you will not only look good but you are also making the planet look just as sexy.

Love Me.

(image: deviantart.com)

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